About the 3x3 Basketball League Campaign
3x3 Basketball League (3x3bl.com) is a fast-paced, FIBA-endorsed 3-on-3 basketball tournament that brings elite street-style basketball action to India. For its flagship event – “The Basketball Madness” at Ambience Mall, Gurgaon – Logical Mastermind designed and ran a full digital and Facebook Ads campaign in 2019. We created scroll-stopping match-day creatives, contest promotions (dunk contests with big cash prizes), and countdown posts to build hype among sports fans. With international teams from India, Malaysia, Maldives, and Japan competing, the campaign amplified reach, boosted event registrations, and turned the league into a social media talking point.
The Challenge
- Building hype and awareness for a relatively new 3x3 basketball format in India.
- Driving event registrations and footfall for the live tournament at Ambience Mall, Gurgaon.
- Engaging basketball fans and youth audiences through impactful Facebook Ads.
Our Solution
- Designed bold, energetic match-day and contest creatives (like dunk contests with big cash prizes).
- Ran targeted Facebook Ads to reach sports fans, students, and basketball communities.
- Built pre-event hype with countdown posts, team highlights, and “The Basketball Madness” branding.
Campaign Highlights
Our Campaign Strategy
We built a sports-marketing strategy centred on energy, hype, and community. By combining bold creative design with data-driven Facebook Ads targeting, we reached the right basketball audience, drove event registrations, and kept fans engaged from the countdown right up to match day.
