About the Havells Brand Campaign
Havells is one of India's most trusted names in electrical equipment and consumer durables, known for fans, water purifiers, lighting, switches, and personal grooming appliances. In 2018, Logical Mastermind partnered with Havells to deliver a cohesive brand and corporate design campaign that unified the brand's voice across its wide product portfolio. From “100% Purity, 100% Health” water purifier creatives to lifestyle-driven fan and grooming visuals, every design reinforced Havells' promise of quality, innovation, and trust – helping the brand connect with modern Indian households and boost recall across digital and print.
The Challenge
- Unifying a diverse product range – fans, purifiers, lighting, switches, and grooming – under one consistent brand identity.
- Standing out in a competitive electrical and consumer durables market.
- Communicating trust, quality, and innovation to modern Indian households.
Our Solution
- Developed a consistent visual language and brand guidelines across all product categories.
- Created bold, benefit-driven creatives with catchy taglines like “Cut Above the Rest” and “Shine Bright Wherever You Go.”
- Rolled out the campaign across social media, digital, and print to maximise reach and brand recall.
Campaign Highlights
Our Brand Strategy
We built a product-first brand strategy that celebrated Havells' innovation while keeping a unified look and feel. Each creative highlighted a core product benefit – purity, comfort, style, or performance – wrapped in a premium, trustworthy design language that resonated with Indian families.
Category-wise creative themes for fans, purifiers, grooming, lighting, and switches.
Emotion-led, benefit-focused messaging that speaks to everyday Indian households.
A consistent multi-channel rollout across social, digital, and print media.
