Strategy & Audience
Defined the target audience, campaign goals, and key messaging for WHIZDOM aspirants and parents.
The Challenge
WHIZDOM needed to convert admission enquiries into enrolled students and build interest in their JEE, Medical and Foundation coaching programs.
Low enquiry-to-enrolment conversion- No structured follow-up email for aspirants
- Programs not showcased to prospective students
- Weak brand recall after first enquiry
- Limited engagement tracking
Our Approach
We designed a branded, conversion-focused nurture emailer and campaign flow.
Emailer Design
Created a branded, mobile-responsive emailer showcasing WHIZDOM’s JEE, Medical and Foundation programs.
CTAs & Program Showcase
Added clear course-detail CTAs to guide prospects toward admission enquiries.
Send & Optimize
Delivered the campaign, tracked opens and clicks, and optimized for engagement.
Results & Impact
40%Email Open Rate
12%Click-Through Rate
2.5xMore Enquiries
10,000+Emails Delivered
Enquiry Growth
+150%Conversion Rate
+15%Average Order Value
+40%
Key Achievement
The campaign strengthened WHIZDOM’s brand recall among aspirants and turned website visitors into qualified admission enquiries.
Technologies Used
Mailchimp
HTML Email
Responsive Email Design
A/B Testing
Email Automation
Client Testimonial
Logical Mastermind delivered a polished email campaign that improved our reach and made connecting with prospective students much easier.
C.P.S. ShishodhiaChairman & Managing Director