Strategy & Audience
Defined the target audience, campaign goals, and key messaging for Ampro prospects.
The Challenge
Ampro needed to convert website enquiries into engaged leads and drive interest in their diagnostic product range.
Low enquiry-to-lead conversion
No structured follow-up email
Products not showcased to prospects
Weak brand recall after first contact
Limited engagement tracking
Our Approach
We designed a branded, conversion-focused nurture email and campaign flow.
Email Design
Created a branded, mobile-responsive email template showcasing key diagnostic products.
CTAs & Product Showcase
Added clear product-detail CTAs to guide prospects toward enquiries.
Send & Optimize
Delivered the campaign, tracked opens and clicks, and optimized for engagement.
Results & Impact
42%Email Open Rate
12%Click-Through Rate
2.5xMore Enquiries
8,000+Emails Delivered
Enquiry Growth
+180%Conversion Rate
+12%Average Order Value
42%
Key Achievement
The campaign strengthened Ampro’s brand recall and turned website visitors into qualified workshop enquiries.
Technologies Used
Mailchimp
HTML Email
Responsive Email Design
A/B Testing
Email Automation
Client Testimonial
Logical Mastermind delivered a polished product that improved performance and made the experience easier for our customers.
Client NameFounder