About the Project
Chatore Chacha is a chatpata Indian snack brand that brings the street-food spirit of Chandni Chowk into convenient, ready-to-eat packs. The brand wanted a distinctive identity that would feel authentic and desi, yet look modern and trustworthy enough to win shelf space alongside established national players. We built a complete brand identity and packaging system across the full product range — Sevpuri, Masala Chips and Chatpata Namkeen. This included the friendly "Chacha" mascot, a warm hand-drawn logo, the tagline lockup, and a colour-coded pouch system that makes each variant instantly recognisable. Every pack pairs mouth-watering product photography with clear flavour callouts and trust markers like "No Preservatives" and "Made with Quality Ingredients". Beyond packaging, we extended the same look and feel into social media ad creatives so the brand stays consistent from the shelf to the feed — helping Chatore Chacha build strong recall, appetite appeal and repeat purchase.
The Challenge
- Standing out on a crowded shelf against established national snack brands
- Looking authentic and desi while still feeling modern, hygienic and trustworthy
- Keeping the identity consistent across multiple flavours, pack sizes and formats
Our Solution
- Designed a friendly mascot and hand-drawn logo that give the brand a warm, memorable street-food personality
- Created a colour-coded pouch system — green Sevpuri, yellow Chips, red Namkeen — for instant variant recognition
- Used appetising product photography plus "No Preservatives" and "Quality Ingredients" cues to build trust and appeal
Campaign Highlights
Campaign Strategy
Our strategy focused on shelf appeal and instant brand recall. We used the friendly Chatore Chacha mascot and a hand-drawn logo as a consistent anchor, then colour-coded each variant — green for Sevpuri, yellow for Chips, red for Namkeen — so the range is easy to recognise and navigate on a crowded shelf. Appetising product photography, clear flavour callouts and trust cues like "No Preservatives" and "Made with Quality Ingredients" reinforce quality, while matching social media ad creatives extend the same look across digital to drive awareness and trials.
