About the AUBG Website Design Project
The American University in Bulgaria (AUBG) is a leading American-style liberal arts university based in Blagoevgrad, Bulgaria, attracting students from across the globe. Logical Mastermind partnered with AUBG to design and develop a modern, responsive frontend that reflects the university's international reputation. A key focus was the region-selector experience, which intelligently guides prospective students from different countries to the most relevant admissions and program information. With a clean layout, fast-loading pages, mobile-first responsiveness, and SEO-friendly structure, the new frontend delivers a seamless browsing experience that boosts engagement and supports student recruitment worldwide.
The Challenge
- Serving a global student audience from many different countries with relevant, localised information.
- Presenting large amounts of academic and admissions content in a clean, easy-to-navigate way.
- Ensuring a fast, fully responsive experience across desktop, tablet, and mobile devices.
Our Solution
- Designed an intuitive region-selector that routes visitors to country-specific admissions info.
- Built a clean, modern UI with clear navigation and a mobile-first, responsive layout.
- Developed a fast-loading, SEO-friendly frontend with optimised structure and accessibility.
Project Highlights
Our Design & Development Approach
We followed a user-first design and development approach, mapping the journeys of prospective students from different regions. From wireframes to pixel-perfect frontend development, every decision focused on clarity, speed, and accessibility – ensuring AUBG's website feels modern, trustworthy, and easy to use for a global audience.
Region-based user journey mapping for prospective international students.
Clean, modern UI/UX with a mobile-first, fully responsive layout.
Performance-optimised, SEO-friendly frontend code for fast load times.
